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Collector intelligence
for the art world

Collector intelligence
for the
art world

Leading gallery directors use First Thursday to streamline their sales and focus on the most valuable collector relationships.

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Trusted by ambitious galleries from around the world

Features

Instantly identify your most valuable collectors

Surface high-intent buyers, understand their interests, and follow up with precision – from first enquiry to final sale.

Critical details, captured

Easily log artworks, preferences, and collector notes so your team has everything they need to follow up.

Smart drafts

Start a personalised conversation with every collector via email or WhatsApp about a future purchase – without any delay.

Instant intellgence

Enrich collector profiles with in-depth biographies and live art world signals, powered by advanced AI.

Our AI tools will instantly research and summarise key public information about each enquiry

Built for your CRM

Sync every contact and insight back to your existing CRM, with no duplicate entry or manual work.

Sync collector details and to your existing CRM, seamlessly integrating with your workflow.

Advanced insights

Give directors, owners, and sales leads a real-time view of gallery performance with custom views.

Advanced insights and collector scoring to help you focus on the most valuable collectors.

Privacy-first design

We treat your data like the precious asset it is with enterprise-grade security and privacy.

Product

Make every enquiry count

Galleries connect with collectors everywhere: in the gallery, at art fairs, online, or over dinner. But with so many touchpoints, it’s harder than ever to stay ahead.

First Thursday is the intelligence layer that supercharges your tools and CRM, giving mid-tier galleries the power to drive more sales: across every channel, not just at the fair.

It handles the heavy lifting, so you can focus on building relationships with your most valuable clients.

60%

Faster response time

Galleries using our platform get back to collectors 60% faster than manual processes.

16 days

Saved annually

The average gallery saves 16 days of administrative work per year with our AI tools.

2.5x

More contacts

Return with 2.5x more collector contacts whenever you participate in an event

Our rich insights help galleries craft personalised experiences for each collector

90 days

Return on investment

Most galleries see full return on investment within their first quarter as a customer.

Testimonials

Built with and for high-performing sales teams

We work hand-in-hand with top emerging and mid-tier galleries who are looking to build powerful relationships with their collectors.

“First Thursday has really helped us to maximise the return we get from participating in international fairs.”

"First Thursday has really helped us to maximise the return we get from participating in international fairs."

Joséphine May Bailey

Sales Director, gallery rosenfeld

"I met Callum during my time at White Cube and was immediately struck by his clarity of vision and deep understanding of both culture and technology. He is a rare disruptor in the art world."

Sal Usmani

Former CTO, White Cube

"First Thursday has been transformative. It has become an essential part of how we build relationships and grow sales from inside the gallery."

"First Thursday has been transformative. It has become an essential part of how we build relationships and grow sales from inside the gallery."

Angelica Jopling

Founding Director, Incubator