First Thursday was born from years of immersion in the art world, working closely with some of London’s top emerging and mid-career galleries. I saw how galleries spent hundreds of thousands of pounds each year connecting with potential collectors—at art fairs, in galleries, and online—while still relied on outdated methods like pen and paper and spreadsheets to manage those relationships. This inefficiency meant missed opportunities to respond quickly, personalize outreach, and build momentum with serious buyers. I knew technology could bridge that gap.

Growing up with two artist parents, I’ve always been fascinated by how technology can unite the art world and make it more accessible. My career as an artists' agent, helping painters and photographers understand their markets, further deepened my understanding of how critical a personalized approach is in today’s art world.

Before founding First Thursday, I spent nearly a decade at fast-growing startups, most recently as one of the first employees at Otta.com. There, I led Expansion and Strategy, launched new B2B products, and helped scale the platform to the US and Europe, supporting millions of jobseekers in finding meaningful work.

I’m driven by a deep desire to solve real-world problems in industries that matter to me, like the art world. With First Thursday, I’m focused on using technology to address the inefficiencies I’ve witnessed firsthand, creating solutions that empower galleries to connect with collectors more effectively and meaningfully. It’s about making a tangible, lasting impact—one that helps galleries thrive by building smarter, more personalised relationships with the people who matter most.